Company Values
The culture at Brady Corporation is grounded in five Guiding Values. The Company and all employees learn and practice these values in the way we do business and the way we interact with each other and our customers

Our success is measured by the value we create for our employees, our customers and our shareowners by operating according to our values of:
Team Work
In today's business environment, we need to pool our talents in order to be successful. We respect the diverse ideas and skills of each individual. We recognize commitment and contribution. We support each other when things are going well and not so well. We're willing to admit our mistakes and share them as learning opportunities. We try to have fun along the way.
Customer Focus
We seek to provide winning solutions to our customers' requirements and problems. We look to understand our customers' processes. We deliver quality products and services efficiently, consistently, pleasantly and professionally around the world.
Growth
We invest in a global infrastructure that connects our teams through electronic and face-to-face communications. We emphasize innovation in products, materials, services and processes. We provide training and development to assist individuals at all levels and locations to reach their highest potential. We encourage everyone's involvement in our enterprise.
Value
We exceed our customers' expectations with robust new products, friendly global service, flexible complete solutions and timely response. We set high standards for our products and ourselves and we continuously seek to improve. We work on a value equation for our shareowners that generates value by growing revenue, controlling costs and leveraging our resources. And, we provide valuable experiences for our employees and valuable contributions to the communities in which we work.
Honesty
We meet the highest standard of ethical behavior. We are honest in our dealings with our customers, our communities and ourselves. We realize that we are stewards of our business and the environment in which we operate. We judge ourselves not just by the letter of the law, but also by whether we'd like our family to see us in action on the evening news.



