Encrypted Serialization & Barcodes

Brady is an authorized distributor and secure printer for YottaMark encrypted security codes. These codes offer brand owners a service that delivers cost-effective unit-level authentication and traceability via the internet, to anyone anywhere in the supply chain, including the end user / customer.

YottaMark security codes printed by Brady can be part of a very effective "public authentication" tool for any brand owner.

YottaMark security codes provide brand owners:

• Early detection of counterfeits or diverted product in a supply chain
• Deterrent to counterfeiters and gray marketing
• Leads for investigating problems
• Ability to have targeted product recalls
• Return and warranty verification

Simple Authentication

Powered by YottaMark, these security codes utilize the same encryption methods being used in today’s banking industry. Products with security codes can be authenticated using a camera phone, over the internet, or with a standard barcode scanner.

Real-Time Intelligence

Based on the authentication data, the YottaMark system provides brand owners with powerful, real-time, graphical reporting that gives immediate insight into threats to their supply chain. Using this real-time intelligence, security personnel can detect and respond to fraudulent behavior before it becomes a problem.

Why it Works

YottaMark security codes are non-repeating, non-predictable and cancelable if needed. Through proprietary heuristics, the YottaMark system informs a brand owner if their codes have been copied or attacked. With as little as a 0.5% sampling rate, even limited fraudulent activity will be detected.