Holograms / OVDs

Brady offers holograms for two purposes: promotion and security. Various types of holograms (dot- matrix, 2D, 3D, 2D/3D) are commonly used for promotional reasons where as the more complex holograms used for security reasons are referred to as OVDs.

Brady has a wide and ever expanding choice of optical effects for brand owners to choose from. A typical secure OVD design may include several effects ranging from partial-metallization, color flips and changes, 90° or tilting image flips, to various types of covert images and messages.