This policy describes the information Brady Corporation Asia Pte. Ltd may collect through the use of the services we offer, how we collect it and how it is used. This policy also addresses precautions we take to protect your privacy and how to contact us with data privacy questions or requests.
Section A: Personal Information
Personal information is information about a natural person that is readily identifiable to that individual. Personal information includes such things as an individual’s name, address, email address, and/or phone number, and may include the Internet Protocol (IP) address of your computer.
We will actively collect your personal information through contact you make with us. You may always choose not to contact us by email, participate in a survey or to provide any personal information on our website. Your choice to not participate in these activities online will not impair your ability to browse our website, or to read or download information offered on the site.
We will passively collect personal information from you simply from your visit to our website. For more information about the data we will collect, see Sections C and D below.
We also obtain personal information from third parties who have verified their legal right to provide personal information to us.
Section B: Children Under the Age of 18
This Site is not directed to children under the age of eighteen (18) and does not knowingly collect personally identifiable information from children.
Section C: Passive Information Collected
This is information passively collected during your visit to our website. This information is used to help us understand how our site is being used so that we may continually improve its content, performance, suitability, and usefulness. We collect two types of passive data: navigational data and device information.
Navigational data includes log files and clickstream data. Navigational data can identify a user’s Web browser and operating system, when and for how long a user visits a website, what pages a user views on a website, and the address of the website that the user was visiting previously.
We collect this information and use it to administer a website, improve website content, and compile aggregated statistics for marketing and research purposes.
Device information is your IP address, hardware model, operating system version, unique device identifiers, and mobile network information, including phone number.
We collect this information to associate your device identifiers or phone number with your Account.
Section D: Cookies and Internet Tags
To serve our online users, we use “cookies” and similar files to customize your browsing experience with us. Cookies are small data files transferred to your computer, mobile phone, or other device by your web browser at the request of a website. Cookies fall into two broad categories:
Session cookies – these cookies allow websites to link the actions of a user during a browsing session. Session cookies are therefore temporary and once you close your browser, all session cookies are deleted. Session cookies are used to aid in website navigation and to collect statistical information. A common example is the shopping cart function, where the website will store details of your shopping cart as you proceed through the checkout process.
Persistent cookies – these cookies remain on your computer or device for the time period specified in the cookie. They are activated each time you visit the website that created the particular cookie. Persistent cookies also aid in website navigation and collecting statistical information, and are used to customize a website for a user, such as by storing passwords and preferences so that users do not have to re-enter them each time they visit a website. A common example is an auto login or “remember me” function after you first register with a website.
Functional Cookies (Persistent)
These cookies allow our website to remember information you provide to us via our website and choices you make (such as your username, items you have put into your shopping cart and products you have viewed recently). The cookies allow our website to enhance the service we can offer you (as well as providing some degree of personalization to our website).
In accordance with data privacy regulations, we require your consent to transfer these cookies to your computer or device and by using our website you agree that we can transfer these cookies to your computer or device.
Functional Cookies in use on this site:
Brady Corporation Asia Pte. Ltd. does not require login or use functional cookies
To identify the user when logged in
Performance Cookies (Session)
These cookies collect information about how visitors use our website, such as the referring domain, frequency of visits to certain web pages and the time spent by users during each visit to our website. These cookies do not collect personally identifying information and the data collected is anonymous. We use these cookies to monitor the services we provide via our website and to make improvements to the website as a whole.
In accordance with data privacy regulations, we require your consent to transfer these cookies to your computer or device and by using our website you agree that we can transfer these cookies to your computer or device.
Performance Cookies in use on this site
Google Analytics and Google Ads
Third party advertising. https://www.facebook.com/privacy/explanation
Third party advertising https://www.linkedin.com/legal/privacy-policy
Facilitate and maintain connection with customer support. The chat feature collects name and email address when initiating communication. The customer's name and email are not used for marketing purposes. https://mailchimp.com/legal/privacy
Other Type of Cookies such as “Retargeting”, “Behavioral” or Banner Advertising
We work with selected third party advertising companies who may set cookies on your computer or device during your visit to our website. These advertising companies use the information collected in these cookies to serve up ads relevant to you and your interests.
For cookies set by third parties (Google Analytics) we kindly refer you to the statements set forth by these parties on their respective websites. Beware, we do not have any influence on the content of these statements nor on the content of the cookies of these third parties: Google Analytics cookies.
Click here to learn more about cookies.
How to Control and Delete Cookies
Please note that disabling cookies could cause certain features and functionalities of our website to not work for you.
The Help menu on the menu bar of most browsers will tell you how to prevent your browser from accepting new cookies, how to have the browser prompt you when you receive a new cookie and how to disable cookies altogether.
For other browsers, please consult the documentation that your browser manufacturer provides.
Internet tags (also known as single-pixel GIFs, clear GIFs, invisible GIFs, and 1-by-1 GIFs) are similar to cookies, but they are smaller and are used to collect data such as IP address and browser type related to the user's computer. We use this information to monitor activity for the purpose of future improvement of our website.
Section E: Mobile Applications
Brady Corporation Asia Pte. Ltd. may offer mobile applications to make it easier to do business with us. We obtain information through your use of our applications that you download and run on your mobile device. We may obtain information from, or access data stored on, your mobile device to provide services related to the mobile application. For example, a mobile application may: access a camera on your mobile device allowing you to upload photographs to use in the mobile application; access the camera on your device to enable you to scan a barcode for use in the mobile application; access the geographic location of your device to enable you to find assets or equipment located nearby; or access contact information on your device to enable you to synchronize contact information between information stored on the device and the mobile application.
Our mobile applications may collect information related to your use of the mobile application and information regarding your mobile device to support and improve the mobile application and associated services. For example, all actions taken in a mobile application or errors generated may be logged, along with associated device information. We may also share anonymous data about these actions with third party providers of analytics services.
Please note that you can configure our mobile applications, and limit the information accessed or obtained by the mobile application on your device, but doing so may cause your mobile application to not work as intended.
Our mobile applications may be designed to exchange information with other of our mobile applications. The information exchanged includes only the information necessary to provide services of the mobile application. For example, a mobile workflow application may transfer label printing information to a mobile printing application.
Information accessed or obtained by the mobile application on your device may be accessible to you and your organization, depending on the intended functionality of the mobile application. For example, an inspection record may include information stating you used the mobile device to scan a barcode.
We regularly update our mobile applications. If your mobile device’s settings permit and you choose to install updates, those updates will be downloaded and installed automatically on your mobile device.
Section F: Purchased Desktop Applications
Brady Corporation Asia Pte. Ltd. may offer various software solutions for purchase that are run from your desktop. Desktop applications may be available as on-premise applications or via the “cloud”. We obtain information through your use of our desktop applications that you download and run on your computer. Desktop applications collect contact and license key information during the product activation step to validate purchase and provide technical support.
Desktop applications may provide us with information related to your use of the desktop application in order to improve the desktop application and associated products and services. For example, actions taken in a desktop application, such as which applications or options are selected, which printers and supplies were used, the number of labels sent to a printer, and errors generated within the application may all be logged in the application. We may also share anonymous data about these actions with third party providers of analytics services.
Please note that you can configure our desktop applications to restrict collection of usage data by selecting the opt-out option presented during installation or within the settings of the desktop application. Opting-out of data collection does not affect the functionality of the desktop application.
We regularly update our desktop applications. If your computer’s settings permit and you choose to install updates, those updates will be downloaded and automatically installed on your computer.
Section G: Active Information Volunteered
In addition to the passive information collected as described above, this website actively collects information as you volunteer it when making certain requests on the website. Some of the information collected is personal or unique to you (see Section A: Personal Information). We collect personal information from site registrants and visitors to the website on a voluntary basis. Visitors are not required to provide this information.
If during your visit to one of our websites you complete a form, send an email, or perform some other transaction, this website may collect your name, company name, business address, business email address, business phone number, business fax number, job title, industry sector, and/or credit card information.
To protect credit card numbers, we outsource this information to a certified payment processor via a hosted payment page on our website in accordance with PCI DSS regulations. The provider returns the credit card number to us as a token. We do not see, process or store customers’ raw credit card information in any of our systems or databases. We are PCI compliant and attest to such via an annual SAQ-D and quarterly vulnerability scans performed by and attested to by an outside agency.
Brady Corporation Asia Pte. Ltd. is a Business to Business (B2B) Service provider of complete solutions that identify and protect people, products and places. Brady’s products help customers increase safety, security, productivity and performance and include high-performance labels, signs, safety devices, printing systems and software. All processing of personal information is based on a commercial, contractual basis to supply goods and services to the business community. However, any data we collect that can identify an individual will be protected and treated as applicable regulations require.
Personal information is actively collected when volunteered on these websites through the following activities:
Send us an email or complete and submit a "contact us" reply form. In this case, we may use the information you provide for many reasons, including to reply to your email and to learn more about our users.
Subscribe to one of our newsletters. We may use the information you provide to verify your identity, for sending the requested information, as well as to send you information about our products and services.
Register a product or demo online. We use the information you provide to notify you if your item has been recalled or requires an update, or when new versions of the product or demo are released.
Submit a literature request, demo request, catalog request, or mailing list form. In this case, we use the information you provide to send to you, online or offline, materials you request, and to contact you regarding product demonstrations.
Register as a user on the website. We use this information to verify your identity.
Submit a product suggestion form. We use the information you submit on a product suggestion form to consider, develop, and evaluate new products and services.
Download certain kinds of software or information available on the Site. We use the information submitted in connection with such downloads to inform you of new software or information releases and to record who has downloaded the software and information available on this Site.
Enter an online promotion, contest, or sweepstakes. We use the information you submit to determine eligibility and to contact you in connection with the promotion, contest, or sweepstakes. We may use the information you provide to send to you, online or offline, materials you request, and to contact you regarding product demonstrations or sales.
Complete survey, feedback, and question forms. We use the information provided in these forms to respond to your questions, evaluate products and services, and better understand our shareholders, distributors, and customers.
Request a quote or place an order. We will request general contact, billing and shipping information. On orders we will request purchase order or other payment information such as a credit card number and expiration date. We will use this information to complete the transaction and to deliver the information, products or services you ordered and to collect payment.
Submit a "Request a Return Material Authorization (RMA) Number" form. We use the information contained in this form to help you return products that you have purchased.
Other Internal Use of Personal Information
We may also use your personal information to provide you with information on our products and services that we think might be of interest to you unless you have indicated a preference not to receive such information. If you choose not to receive this type of information, please contact us in one of the many ways outlined in Section I - Your Rights.
We use the information we collect from all of our services to improve our product and service offering. We also use this information to offer you tailored content – like giving you more relevant search results and ads.
When you contact us through our website or Customer Service, we might keep a record of your communication to help solve any issues you might be facing. We may use your email address to inform you about our services, such as letting you know about upcoming changes or improvements.
The processing of your personal information does not include profiling, nor shall you be subjected to automated decisions.
The disclosure or processing of personal information as contemplated in this Policy may be to a party outside your jurisdiction. To meet our contractual agreements to deliver tailored products to you we may transfer personal information you have submitted through this Site to us, to our affiliated companies, and to any other third parties described in this Policy, all or some of which may be located in foreign jurisdictions that may not provide "adequate protection" for personal information, but for which we have entered into Standard Contractual Agreements.
We reserve the right to disclose or transfer any personal information collected at this Site:
- to protect the security of the Site
- to protect ourselves and our affiliated companies against liability
- to respond to subpoenas or other judicial processes
- if we believe in good faith that the law requires it
- in connection with any sale, assignment, or other transfer of all or a part of our business or company or any business or our affiliated companies.
External Use of Volunteered Information
Please note that there are instances where we share your volunteered information with third parties in order to fulfill your request.
We, like many companies that provide products and services to customers, may employ other companies and individuals to perform specific functions on our behalf. Examples include, but are not limited to: manufacturing and/or fulfilling orders; delivery of packages, mail, and email; address hygiene; credit card processing services; research that improves the quality of services or offers provided to you, including customer satisfaction surveys; performing a credit check as part of your order, or with a debt collection service in the event you fail to meet the terms of payment which might apply to your order. These providers have access to the information that they require to perform their functions but are strictly forbidden from using it for any other purposes. You may, however, “opt-out” of this use of your volunteered information at any time, but doing so may impair our ability to provide you with proper service and to process your orders (See Section I - Your Rights).
We may also use your personal information to market the products and services of other third parties that we think might be of interest to you or provide your personal information to carefully screened and selected third parties for marketing purposes. If you wish to no longer receive such marketing materials, please refer to Section I - Your Rights for ways to contact us with your request.
Public forums, refer a contact, and customer testimonials
We may provide bulletin boards, blogs, or chat rooms on our websites. Any personal information you choose to submit in such a forum may be read, collected, or used by others who visit these forums, and may be used to send you unsolicited messages. We are not responsible for the personal information you choose to submit in these forums.
You may elect to use our referral program to inform contacts about our websites and services. When using the referral program, we request the contact’s name and email address. We will automatically send the contact a one–time email inviting him or her to visit one of our websites. We do not store this information.
We may post a list of customers and testimonials on our websites, including information such as customer names and titles. We obtain the consent of each customer prior to posting any names or testimonials.
Third-Party Service Integrations
Our websites and services may allow you to integrate the services with various online third-party services like Google, Microsoft OneDrive, or Dropbox (“Third-Party Service”). In order to take advantage of these features, you may need to authenticate, register for, or log into Third-Party Services through our website or services or on the websites of the respective Third-Party Service providers. When you enable integration with or login to Third-Party Services through our website or services, we will collect relevant information necessary to enable our website or services to access that Third-Party Service. We do not store your login credentials.
Section H: Duration of the Processing
We will store and process your personal information during the period necessary depending on the purposes of the processing, the contractual relationship between us and to comply with record retention laws and regulations.
Section I: Your Rights
People have different privacy concerns. Our goal is to be clear about what information we collect so that you can make meaningful choices about how it is used. Therefore, we are informing you of the following rights you have with respect to your personal information:
Right of access and right to obtain a copy:
You have the right to freely obtain at any moment access to your personal information, as well as to be informed about the purpose of the processing by us.
Right to rectification, erasure, or restriction:
You have the choice to share your personal information with us. You also have the right to request us to rectify or erase your personal information as far as this does not interfere with the execution of any contractual obligations or violate applicable legal requirements on data retention. You acknowledge that a refusal to share data or a request to erase these data will make the delivery of certain services and/or products impossible. You can also request the processing of your personal information to be restricted.
Right to object:
You also have the right to object to the use of your personal information for purposes of direct marketing.
Right to data portability:
You have the right to obtain your personal information which is processed by us in a structured, commonly used and machine-readable format and/or to transfer this data to another data controller.
Right to withdraw consent:
When data processing is based on your consent, you have the right to withdraw your consent.
Exercising your rights:
You can exercise your rights by contacting us in the following ways:
- Phone: 65-6477-7261
- Email – email@example.com
- 1 Kaki Bukit Crescent Singapore 416236
- 899/28 Moo.21, Soi Chongsiri Parkland, Klong Ar-Zeer Rd., Bangpleeyai, Bangplee, Samutprakarn, Thailand 10540
- Plot 6, Hilir Sungai Keluang 4 Bayan Lepas Free Industrial Zone Phase IV, Bayan Lepas 11900 Penang Malaysia
- Website via the “Contact Us” link
Requests to remove consent can also be made directly on our website using this form, click here.
Requests to remove consent for each type of cookie can be made for BradyID.com using this form, click here.
To remove consent for Google Analytics from websites other than BradyID.com you can opt-out here.
Right to file a complaint:
You have the right to file a complaint with your local privacy authority.
This does not affect a procedure before the civil court.
If you have suffered damages caused by the processing of your personal information you can file a claim for damages.
Section J: Safety & Confidentiality
We have adopted safety measures which are suited on both a technical and an organizational level to avoid the destruction, the loss, the forgery, the adjustment, the non-authorized access or the notification of the personal data by accident to a third party, as well as the non-authorized processing of these data.
We work hard to protect our organization and our users from unauthorized access to or unauthorized alteration, disclosure or destruction of information that we hold. In particular:
We shall not be liable in any way for direct or indirect damages caused by a wrongful or improper use of the personal data by a third party.
At all times you shall comply with safety standards, for instance by avoiding all non-authorized access to your login and access code. You are solely responsible for the use of the Website on your computer, IP-address and identification data, as well as for its confidentiality.
Section K: Compliance and Cooperation with Regulatory Authorities
Section L: Changes
Section M: Contact Information and Enforcement
Last Revised: September 1, 2021